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Visa Card Marketing Resources

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Visa Promotions

You can always send your account holders to http://go.visa.com/ to check for current savings and offers. Specific promotions for special occasions and holidays are listed below.

Tax Refund Debit Card. Encourage cardholders to have tax refunds automatically sent to your institution and loaded onto a debit card. Build card volume, attract new customers, and retain current account holders. Promotional materials are available at Visa Online.


Valentines Day 2010 promotions are now available. Get templates, statement inserts, Web material and more at Visa Online. Inserts include coupons for Blue Nile, 1-800-Flowers.com, and more.




Winter Promotion: January 1, 2010 - June 30, 2010. Iincrease customer card usage and loyalty with the Visa Merchant Offer Program. Visa has new materials to start the year with fresh marketing opportunities. Get your promotions to market quickly and cost-effectively. Get images, inserts, e-mails, Web material and more at Visa Online.




Visa Tools, Workbooks, and Suggestions

  • Visa Check Card Best Practices (PDF)
    Get customer insights and market knowledge to help you succeed through the check card marketing lifecycle.
  • Visa Debit Marketing Planner (PDF)
    This document provides an actionable outline and reference guide to the use of Visa marketing tools.
  • Visa Check Card Issuer Authorization Performance Self-Diagnostic Tool (PDF)
    This self-test will help you understand how to obtain higher authorization approval rates along with increased customer satisfaction.
  • Performance Measurement Calculators (xls)
    This easy-to-use tool will help evaluate and quantify the potential of Visa Check Card marketing programs.
  • Merchant Offer Program Overview (PDF)
    This is a brief summary of Visa's program designed to help you reach targeted markets using offers from leading merchants.
  • Merchant Offer Program: Best Practices (PDF)
    Get your cards into the right market and put them to work.
  • Consumer Debit Branch Best Practices for Penetration and Activation (PDF)
    Get detailed instructions on increasing your card business and maximizing ROI.
  • Visa Online (Web Link)
    Find a wealth of additional marketing materials, tools, and advice. Once you've logged on you can find, for example, a Visa Check Card Online Training Tool, or you can order Visa's Marketing Resource Guide.
  • The information furnished herein is CONFIDENTIAL and is to be used solely for the support of clients' Visa programs. This information shall not be duplicated, published, or disclosed in whole, or in part, without the prior written permission of Visa. © Copyright 1997-2009, Visa U.S.A. Inc. All rights reserved.